Privacy Policy

Last updated: 16 September 2026 · KeepUp for iOS

1. Who we are

KeepUp is operated by LOONMIGHT LTD, a company registered in England and Wales under company number 17350938 (“Loonmight,” “we,” “us”).

Contact: support@loonmight.com
Website: www.loonmight.com · Product: KeepUp

2. Scope

This Privacy Policy explains how we handle information when you use the KeepUp iOS application and when you contact us for support.

KeepUp is a football (soccer) alarm clock. When an alarm sounds, you may complete a keepy-uppy challenge using the device camera so the alarm can silence.

KeepUp does not require user accounts. We do not ask you to create a username or password.

3. Information we process

3.1 Camera images and Google Gemini

• With your permission, KeepUp uses the device camera to capture images during an active challenge.
• What is sent: a handful of still frames extracted from your challenge clip (not the full video file, and no audio).
• Who it is sent to: those frames are sent through our secure Cloudflare server to Google, using the Google Gemini API, which analyses the frames and returns a Pass or Fail result.
• Your permission: immediately after your subscription payment succeeds, and before KeepUp asks for alarm or camera access, the app shows a mandatory in-app screen that explains what is sent and, under "Who it's sent to," names Google and the Google Gemini API directly. Agreeing on that screen is required to proceed — there is no skip, and no way to use the alarm or camera challenge without agreeing first. Challenge frames are only ever submitted after that one-time agreement.
• KeepUp does not keep a gallery or archive of challenge images after the Pass/Fail decision has been made.
• Google processes these frames as KeepUp's service provider for this feature, subject to Google's own terms for the Gemini API.

3.2 Subscriptions and purchases

• Subscriptions are purchased through Apple In-App Purchase. Apple is the merchant of record.
• We receive subscription status information needed to unlock the app (for example, whether a subscription is active). We do not receive your full payment card number.
• You manage or cancel subscriptions in your Apple ID subscription settings.

3.3 Support communications

If you email us, we process the content of your message and your email address in order to respond. Please do not send sensitive personal information that is not needed for your request.

3.4 Device permissions

Camera access is requested so the challenge can run. You may revoke permission in iOS Settings. Without camera access, the challenge cannot function as designed.

3.5 Anonymised usage analytics

We collect a small amount of anonymised analytics about how the app is used, so we can find and fix problems such as a screen failing to load correctly. This is processed on our own servers (Cloudflare). We do not use a third-party analytics or advertising provider, and this data is never used to track you across other apps or websites.

• What is collected: which app events occurred and when (for example, that the subscription screen was shown and whether its prices loaded), together with your app version, iOS version, device model, language, and App Store country.
• How it is identified: by a random identifier generated on your device when you install the app. It is not derived from your device or your Apple Account, it is not the advertising identifier, and deleting the app discards it permanently.
• What is not collected: your name, email address, camera images, precise location, and your IP address, which we do not store.

3.6 What we do not do

• We do not operate user account profiles or a social graph.
• We do not sell personal data.
• We do not use third-party advertising networks or cross-app advertising tracking in KeepUp.
• We do not intentionally collect precise location, contacts, or health data.

4. Artificial intelligence and infrastructure

To determine whether a keep-up challenge passes, still frames from your challenge clip leave your device and are processed by our cloud provider (Cloudflare) and by Google, using the Google Gemini API, solely to deliver the challenge Pass/Fail feature. We design the flow so KeepUp does not retain those frames after the challenge decision. Agreeing to this in the app (shown once, right after your subscription payment) is mandatory before any frame is ever recorded or sent — the alarm and camera challenge features cannot be used without it.

Please consult Google's Gemini API terms and Google's Privacy Policy for details of Google's processing role.

5. Purposes

• App functionality - operate alarms, evaluate challenges, silence on Pass, and enforce subscription access.
• Reliability and safety - support fail-safe behaviour when the camera or network analysis is unavailable.
• Customer support - respond to messages sent to our support email.
• Product analytics - understand how the app is used in aggregate, and detect and fix faults, using anonymised data as described in Section 3.5.
• Legal compliance - meet applicable UK, EU, and App Store requirements.

6. Legal bases

Where UK GDPR or the GDPR applies, we rely on:

• Contract - processing needed to provide the service you request.
• Legitimate interests - securing the service, preventing abuse, and maintaining reliability, where these do not override your rights.
• Consent - where required for device permissions such as camera access.
• Legal obligation - where we must retain or disclose information to comply with law.

7. Retention

• Challenge images: not retained by KeepUp after Pass/Fail processing.
• Support emails: kept as long as needed to resolve your request and for ordinary business records.
• Subscription status: reflected through Apple systems while you use the app; we do not store card data.
• Anonymised analytics events: kept for up to 24 months, then deleted.

8. Sharing

We share information only as needed with:

• Apple, for In-App Purchases and platform services;
• our website host (Vercel), for delivery of this site;
• Cloudflare, our cloud/server provider, to relay challenge frames for processing and to store anonymised analytics events (Section 3.5);
• Google, using the Google Gemini API, to analyse challenge frames and return a Pass/Fail result (only after you agree in-app, as described in Section 3.1);
• professional advisers or authorities when legally required.

We do not sell your personal information.

9. International transfers

Our infrastructure and AI providers may process data in countries outside the United Kingdom. Where required, we rely on appropriate safeguards offered by those providers (such as standard contractual clauses or equivalent mechanisms).

10. Security

We transmit challenge data over encrypted connections and restrict server credentials to authorised systems. No method of transmission or storage is completely secure. Please protect your device with a passcode and keep iOS up to date.

11. Children’s privacy

KeepUp is not directed at children under 13 (or the equivalent minimum age in your country). We do not knowingly collect personal information from children. Contact us if you believe a child has provided information so we can delete it where applicable.

12. Your rights

Depending on your location, you may have rights to access, correct, delete, restrict, or object to certain processing, and to lodge a complaint with a supervisory authority (in the UK, the Information Commissioner’s Office).

Because KeepUp does not use accounts and does not retain challenge images, some requests may be limited to support correspondence we hold. Email support@loonmight.com.

13. App Store privacy labels

Apple’s App Store privacy labels summarise data practices and should be read together with this Policy.

14. Safety

KeepUp is a productivity and alarm experience. Use the camera challenge in a safe space. The app includes a fail-safe so you can silence an alarm if the challenge cannot be completed. Do not use KeepUp as your sole alarm where missing an alert could cause harm (for example, as a medical or safety-critical alert).

15. Changes

We may update this Policy from time to time. The “Last updated” date will change when we do. Material changes may also be noted in the App Store listing or in the app where appropriate.

16. Contact

LOONMIGHT LTD
Company number 17350938
Email: support@loonmight.com
Support